Some work we’ve done

Case studies

CROSS Recruit

CROSS Recruit is a bold new way for job seekers to attain work and employers to receive tailored support in managing their labour-hire recruitment efforts. They are experts committed to providing each of their customers, with a better start to finish experience through their complete range of services and ongoing aftercare support.

CROSS Recruit is a bold new way for job seekers to attain work and employers to receive tailored support in managing their labour-hire recruitment efforts.

What We Did

We led an end-to-end project from initial concept, build, to ongoing management. Our approach was heavily inspired by their diverse audience of job seekers and employers from all industries, who required a simple, fresh way to attain information and services quickly and effectively.

Project Scope

How we helped them achieve their vision.

  • New custom design with multiple concepts to meet project requirements.
  • Style guide with colour pallets, fonts and imagery.
  • Keyword and competitor research reporting for site SEO purposes.
  • Copywriting.
  • Google Analytics and search console.
  • Optimised user experience for mobile.
  • Linked website to third party apps on the Zoho platform with marketing, analytics, recruiting and real time chat.
  • We provide ongoing managed hosting and maintenance with backups, updates and security.
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Handy Catch

Handy Catch – A Solution born from an idea. A simple halter and lead rope made from flat braided cord with a patented design. Developed through many years of experience with handling livestock, combined with modern engineering techniques bring this one of a kind device to life. But to be successful, they required an e-commerce platform to sell to both local and international customers.

Handy Catch – A Solution born from an idea. A simple halter and lead rope made from a patented design required an e-commerce platform to sell to both local and international customers.

What We Did

The owner of this world-first device wanted to launch their own platform so they could market the product to anyone in the world and simplify the ordering process for their customers. Inspired by the nature of the device which is to be primarily used on the farm, we went with a rustic look and feel to amplify the brand’s core message to livestock owners.

Project Scope

How we helped them achieve their vision.

  • New custom design.
  • Style guide with colour pallets, fonts and imagery.
  • Copy writing.
  • Website SEO optimisation.
  • Image editing and optimisation.
  • Complete managed with setup of e-commerce store from admin, inventory to shipping.
  • Connection of third party apps with PayPal for e-Commerce, Google Analytics and search console.
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Rockhampton Mavericks

Rockhampton Mavericks provides Western Wear to the whole family, from Boots, clothing, toys to saddlery, they are a one-stop-shop for the Western enthusiast. One problem though: Their social media presence was not getting the results they wanted for awareness and engagement to drive sales.

Rockhampton Mavericks provides Western Wear to the whole family. One problem though: Their social media presence was not getting the results they wanted.

What We Did

We looked at their complete online presence and audience to develop a foundation that prioritised a content strategy to meet their social media goals of driving awareness and growth. Our initial consultation established a requirement in the areas of implementation and monitoring on all social media channels with analytics to help to improve experiences and drive growth through social media.

Project Scope

How we helped them achieve their goals for almost 12 months.

  • Digital brand and strategy consultation.
  • Social media style guide to establish brand consistency.
  • Management of Facebook and Instagram in tandem with staff.
  • Copywriting and graphic creation for posting.
  • Research and ongoing monitoring on competitors, target market and hashtags.
  • Link and click rate tracking on campaigns.
  • Liaised with and trained staff on social media best practices and implementation for potential handover.
  • Analytical reporting for both Website and Social media to show performance and ROI.
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In a single 3-month campaign we achieved these results!

%

Increase in Page Impressions

%

Increase in Page Engagement

%

Increase in Website Link Clicks

Social Monitoring Dashboard Concept

With social media being a big part of what we do, we found that there were gaps in the market for many of the social media management platforms out there. The big problem was: They all do very much the same thing and their analytical data does not go deep enough for what we wanted.

So we set out to develop our very own Social Monitoring dashboard to solve the issues we saw using AI capabilities to enhance marketing performance.

We found that many of the social media management platforms out there all do very much the same thing. So we set out to develop our very own dashboard to solve the issues we saw in the market using AI capabilities to enhance marketing performance.

What We Did

Our team designed and developed a working prototype of a social media management platform to post and monitor the profiles on the Twitter platform.

The platform was designed to be lightweight in code, has a smooth GPU performance for animation and provides a fast user experience as well as being fully responsive for mobile to desktop.

The Result

We achieved our first-round goals of having capabilities of posting, searching for keywords/hashtags and monitoring profiles on Twitter. This was to set the foundation for further stages in development where we look at other areas from scheduling content to deep data monitoring and predictions utilising AI capabilities to enhance marketing performance.

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Re-design project

Cleanse Heal Nourish Grow

Cleanse Heal Nourish Grow, or CHNG is a naturopathic service that required a re-design to their website as it was not living up to their expectations and there were core areas that needed attention.

What We Did

We helped them achieve their original website design vision by providing attention to detail in most needed areas from missing content on pages, unstructured design, to a functioning Instagram feed and service booking platform integration.

The Result

The outcome was a website designed to a professional standard for both desktop and mobile. The results now help represent the CHNG brand and provide the core capabilities the site was originally intended to their customers.

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